Global Brands Magazine, which recognises and rewards the top brands across the globe, announced AfrAsia Bank as this year’s winner for the Best Banking Brand in Mauritius.
We embarked on our journey to excellence in customer service, and we are delighted that this effort has been recognised and will motivate us to accelerate on this journey. The award also acknowledges our performance and our focus on innovation and teamwork to ensure consistent and improving service for our customers.
‘’We are pleased to be recognised by a global institution. Our customers are at the heart of our decisions, our system design and the commitment of our team to go that extra mile has to be part of our DNA. With Customer Service at the forefront, Innovation in our DNA and Teamwork as our ethos, we believe we will make a difference on the market,” comments Sanjiv Bhasin, CEO AfrAsia Bank.
One of the key contributors to the brand prominence and effective solution-based offerings is the team’s commitment to continuously innovate and come up with new ideas and delight customers. The Bank, amongst other initiatives, has recently set up its ‘AfrAsia Achiever Awards’ to reward the best employees each month in line with its customer-centricity strategy. The programme aims to recognise the valuable contribution of those achieving exceptional customer service as well as operational excellence for the bank.
The Bank has also been focusing on improving its technology platforms and procedures so as to increase operational capacity and offer a customer experience which its clients will remember. “In today’s day and age, the customer, be it an individual or a business, expect Services to be available at their fingertips. We will endeavor to do this with simplicity, rapidity and accessibility. We believe that Technology is an enabler and through its appropriate use, we will take customer journeys to new heights. AfrAsia shall keep investing considerable effort to ensure that our solutions address our customers’ needs”, explains Vijit Yadav, Chief Operating Officer of AfrAsia Bank.