It came as no surprise when Mauritius was internationally acclaimed for the significant technical progress made in terms of its Anti-Money Laundering/Combating the Financing of Terrorism (AML/CFT) framework – the latter earning the country its exit from the FATF Grey List as well as the UK High Risk Third Country List.

As the dust starts to settle in some parts of the World, brands are still trying to take stock of where they stand as at date. For sure the fundamentals of marketing and brand building have remained the same, but what’s actually changed is the "how" of marketing and branding.